"Service, in short, is not what you do, but who you are. It's a way of living that you need to bring to everything you do if you're to bring it to your customer interactions." Betsy Sanders

About Us

We are here for you.

Assure-U International Ltd is a family run, specialist insurance broker with over 30 year’s experience of providing plans for individuals, families, small businesses and companies. 


We are an innovative agency offering a range of insurance policies, but we specialise in private health insurance.


We are able to compare insurance products from all UK insurance providers, so with hundreds of different products to choose from, we aim to provide you with an affordable and quality product that best suits your needs.  As a specialist broker, we have access to policies only available to brokers such as ourselves.


We also offer automatic research for comparative policies at your renewal date to ensure you always have the best policy at the best price.


There is no charge to our clients for this service. 


Products we can assist with:

  • Private Health insurance

  • Life insurance

  • Income protection

  • Personal accident and sickness cover

  • Travel Insurance

  • General Insurance


Assure-U International Ltd are authorized and regulated by the Financial Conduct Authority (937356)

Our friendly advisors will never baffle you with confusing jargon, treat you fairly, promptly and honestly, and ultimately deliver a quality service.


Contact us today for a free, no obligation quote or advice! 

Our Team


Julia Webster


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Julia has worked within the industry for over 30 years and established  Assure-U Ltd in 2006.


Greg Webster


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Greg is a Director of the company and has worked in the insurance industry for over 10 years. 


Olivia Allen Bsc (Hons)

Medical Sales Director

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Olivia is a Chartered Physiotherapist who has worked within the NHS for 18 years before joining Assure-U Ltd.  She joined the family business in the Summer of 2019.